Brands are offering more and more products through a subscription model and it’s working. With subscriptions, consumers only make the decision to buy once. Future orders are automatically scheduled (with the ability to adjust, of course). The number of brand impressions goes up. Customer loyalty increases. And the insights gained into your customers’ habits and product usage can be used to improve inventory forecasts. Not to mention, it provides a more predictable revenue stream.
The problem is, most order management systems weren’t designed to handle subscription orders. That’s why we developed YANTRA Subscription. A module that integrates with your existing order management system and lets you manage customer subscription orders. And best of all, it can be deployed in as little as four weeks.
Yantra Subscription is:
YANTRA Subscription is a subscription order management solution that can be customized to work with any order management system and supports three types of subscription orders:
ABSOLUTE REPLENISHMENT ORDERS
The Absolute Replenishment Order supports ‘Product of the Month’ type orders. Each customer will receive the same item or items at the same time.
In a relative subscription program, customers receive a series of items in a sequenced order. Regardless of when they subscribe, they always receive the first item in the series.
Continuity programs are customer defined subscriptions. The customer may create a subscription order for an individual item, or for all items in an order.
YANTRA Subscription module also includes the following functionality:
ORDER INTERVAL SELECTION
For Continuity Programs, customers can select the time interval between orders. Duration can be specified by any number of days, weeks or months, and multiple time frames (e.g., 1st and 15th of the month).
Customers can delay shipment of their next order by number of days, weeks or months, or provide a ‘don’t deliver before’ date.
ORDER EXPIRATION DATE
An expiration date can be set for the subscription order. This includes: system defined based on subscription duration (date or number of orders) and/or customer defined.
NO CHANGES AFTER DATE
Date by which the customer cannot make changes to their subscription order (stored at the item level).
Customer can cancel their subscription.
Payment method expiration date is checked and customer receives a notification if they need to enter new payment method.
Notifications are configurable, including number of days before expiration to start notifications, and frequency of notifications (e.g., 1 month, 15 days, 10 days, 5 days, 2 days, etc.)
Payment timing options supported include: up front payment for entire subscription period (e.g., 12 months of ‘Fruit of the Month’) and as each order is shipped.
Food retailers have offered wine, cheese, or fruit of the month clubs for years. But subscriptions are now offered in other food categories such as energy bars, weekly grocery orders, and meal plans.
In recent years, the beauty product subscription market has exploded, and many more niche
boxed subscriptions for categories like pet products, apparel, and children’s science kits, have entered the market.
And of course Amazon has its Subscribe and Save program, which offers discounts on subscription orders for cleaning products, paper products, food, supplements, and many other items.
The range of products is vast. But any consumables that are purchased regularly, or personal collections (like apparel, games, toys) that are added to regularly, are a good fit for subscription orders, including:
Apparel and accessories
Baby products like diapers/nappies and wipes
Food and meals
Makeup and other beauty supplies
Pet food and other pet care supplies
Vitamins and supplements
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